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Alternative Health and Wellness Products
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Goji Juice

The Science Behind Himalayan Goji Juice

Many of the legendary health-giving properties of lycium barbarum (goji's Latin name) are today being confirmed in modern scientific studies, and this has led to the possibility of even more far-reaching benefits. 


You will find more than 60 studies, including the above, on the PubMed site.  Go to: www.pubmed.org and type in lycium barbarum in the search field.

You may also do a Medline search through MedScape.  Again, place lycium barbarum in the search field.

Yet another source on Goji, written by Dr. Earl Mindell, is "Goji, The Himalayan Health Secret".   Go to: www.gojibook.com and download six popular chapters free of charge.

The astounding benefits of goji have been reported over time in many prestigious journals and magazines:

• Journal of Chinese Herbal Medicine
  
• Journal of Ethnopharmacology
  
• China Pharmacology and Toxicology
• Chinese Herb News magazine
  
• Research Communications Molecular Pathology and Pharmacology
  
• Chinese Patent Herbs
  
• Chinese Herbs
  
• Nature Reviews Drug Discovery
• Chinese Oncology Magazine
• Hygiene Research
• Physiology Academic Journal
• Chinese Stomatology
  
• And many more

1.  Extend Your Life:  Your body’s ten trillion cells are under constant attack by free radicals. These harmful environmental agents can accelerate aging by destroying vital body cells faster than they can be replaced. Goji is known as the “longevity fruit.” Its unique master molecule polysaccharides and powerful antioxidants defend against premature aging, fighting free-radical damage throughout the body. 2.  Increase Your Energy and Strength:  Ranked as one of Asia’s premier adaptogens, goji increases exercise tolerance, stamina, and endurance. It helps to eliminate fatigue, especially when recovering from illness. 3.  Look and Feel Younger:     Goji stimulates the release by the pituitary gland of hGH human growth hormone), the youth hormone. The benefits of hGH are extensive and include reduction of body fat, better sleep, improved memory, accelerated healing, restored libido, and a more youthful appearance. 4.  Balance and Manage Blood Sugar:  Goji has been used in China for many years, and its polysaccharides have been shown to help balance blood sugar. 5.  Enhance Libido and Sexual Function:   The goji berry is revered as one of the premier sexual tonic herbs in all of Asian medicine, and is legendary for helping to spark the passions. In fact, an old Chinese proverb cautions men who are traveling far from their wives and families: "He who travels one thousand kilometers from home should not eat goji!” Modern scientific studies have shown that goji markedly increases testosterone in the blood, thereby increasing libido in both men and women.  5.  Lose Weight:   In an Asian anti-obesity study, patients were given goji each morning and each afternoon. Results were excellent with most patients losing significant weight. In another study, goji polysaccharides were shown to reduce body weight by enhancing the conversion of food into energy instead of fat. 6.  Relieve Headaches and Dizziness: In Traditional Chinese Medicine, headache and dizziness are often said to be caused by deficiencies in kidney yin (vital essence) and yang (function). Goji is among the most frequently used herbs for restoring yin/yang balance. 7.  Get Better Sleep: Goji has long been used throughout Asia in the natural treatment of insomnia. In several medical study groups with elderly people, nearly all patients taking goji reported better quality of sleep. 8.  Improve Your Vision: Since ancient times, goji berries have been very popular in China for their vision improvement properties. Modern Chinese scientists have found that goji is able to reduce the time it takes for vision to adapt to darkness. It also improves vision under subdued light. Blind spots were reduced in patients taking goji. Its powerful antioxidant carotenoids may also protect against other vision disturbances. 9.  Strengthen Your Heart: Goji contains cyperone, a sesquiterpene that benefits the heart and blood pressure. Its anthocyanins help to maintain the strength and integrity of coronary arteries. 10.  Inhibit Lipid Peroxidation: Cholesterol and other blood lipids can become deadly when they react in the body to form lipid peroxides. Goji increases levels of an important blood enzyme that inhibits the formation of dangerous lipid peroxides. 11.  Resist Disease: The free radical superoxide has been implicated as having an important role in the onset and progression of human disease. Superoxide is neutralized in the body by the enzyme superoxide dismutase (SOD), but you produce less SOD as you age. At any age, the stresses of everyday life can overwhelm your body’s ability to produce sufficient SOD to ward off illness. Taking goji has been shown to result in a remarkable 40 percent increase of the important SOD enzyme.

12.  Improve Immune Response: The immune system is your body's "armed forces." More than 40 years of research have revealed goji’s ability to regulate immunity by commanding and controlling many of the body’s important defense functions. Goji polysaccharides enhance and balance the activity of all classes of immune cells, including T-cells, cytotoxic T-cells, NK cells, lysozyme, tumor necrosis factor-alpha, and the immunoglobulins IgG and IgA. 13.  Protect Your Precious DNA:  DNA is the most important chemical in your body. It carries the blueprint for all the traits inherited from your ancestors, and also ensures that – as they need replacement – your ten trillion cells are faithfully reproduced as healthy, exact duplicates. Exposure to chemicals, pollutants, and free radicals can cause DNA damage and breakage, leading to genetic mutations, cancer, and even death. Goji’s betaine and master molecule polysaccharides can restore and repair damaged DNA. 14.  Build Strong Blood:  Goji is a renowned blood builder and rejuvenator. In one study, the berry caused the blood of older people to revert to a markedly younger state. In another trial, vital red blood cells were protected against free-radical damage by goji’s flavonoids. Goji has also been used in a number of recent clinical trials for treatment of bone marrow deficiency conditions (low production of red blood cells, white blood cells, and platelets). 15.  Improve Your Lymphocyte Count:   A lymphocyte is any of a group of white blood cells of crucial importance to the adaptive part of the body's immune system. The adaptive portion of the immune system mounts a tailor-made defense when dangerous invading organisms penetrate the body's general defenses. Goji increases lymphocyte count and helps to activate them when the body is under attack. 16.  Fight Inflamation and Joint Pain:   Extensive scientific research over the past 20 years has shown that, in acute and chronic inflammation, the free radical superoxide is produced at a rate that overwhelms the capacity of the body’s SOD enzyme defense system to remove them. Such an imbalance results in pain and damage to joints and tissues. Goji can restore the balance of the important anti-inflammatory SOD enzyme. 17.  Support Your Liver:  Goji contains a novel cerebroside that was shown to protect liver cells, even from highly toxic chlorinated hydrocarbons. 18.  Strengthen Your Muscles and Bones:   Goji facilitates the secretion and release of hGH, which is responsible for many of the body’s important maintenance, repair, and development functions. These include the production of lean muscle and the incorporation of calcium into bones and teeth. 19.  Support Kidney Health:   In Traditional Chinese Medicine, the kidneys are the most important of all the vital organs, and they are believed to control the brain and other organs. Proper kidney function is considered to be essential to survival. Goji has a well-deserved reputation as a kidney supertonic, influencing both yin and yang. 20.  Improve Your Memory: Goji is the premier "brain tonic" in Asia. It contains betaine, which is converted in the body into choline, a substance that enhances memory and recall ability. 21.  Allievate Anxiety and Stress:  As an adaptogen, goji helps the body to adapt and to cope with stress. It provides the energy reserves to help you handle just about any difficulty. 22.  Brighten Your Spirit:  It is said that constant consumption of goji brings a cheerful attitude. In Asia, it is rightfully known as the “happy berry.” 23.  Improve Digestion:   Goji has long been used in the treatment of atrophic gastritis, a weakening of digestion caused by reduced activity of stomach cells. Goji itself is easily digested, especially when taken in its highly bio-available juice form.

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